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Case Study
 | Gaylene Wright |
Situation:
After a career break away from the corporate world, Gaylene was lacking in confidence, self-awareness and the knowledge needed to take her business to the next level of professionalism. She sought out IGI for the expert assistance she needed.
IGI's Action:
Gaylene undertook the coaching program and excelled in both areas of focus: firstly in the inner image which combines secondly with the outer image. The inner image centres on increasing vital self-esteem and confidence as well as introducing appropriate business practices in presentations, interviews, dealing with clients, etiquette and various other business situations.
The outer image encompasses the factors that combine to produce an integrated and professional appearance and brand for both the individual and the business. Things such as colouring, style, coordination and aesthetics are studied to add the final touches of a professional and dynamic look.
Results:
Not surprisingly, Gaylene doubled her income within 18 months. Expertly using the new knowledge and information she had accumulated at IGI, she was able to grow her business and gain greater brand recognition in record time. Her business is now an established force within the industry.
Gaylene's Comments:
'Patricia and the team are wonderful. Both she and Jon are exceptionally motivating and helpful. They and their company are extremely professional and easy to work with. They believe in you and encourage you to try things for yourself. This way you learn from the inside and know what works for you. A fabulous on-going experience.'
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