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Case Study
 | Bruce Mackie |
Situation:
Bruce Mackie needed increased profitability, re-branding and heightened awareness of his company.
IGI's Action:
IGI was able to offer strong support for business image, branding and self-confidence. Jon-Michail worked with Bruce to elicit new directions and parameters. Jon did not simply provide the answers and expect Bruce to follow. Bruce was then encouraged to action his plans and theories to produce tangible results. Accomplishing his goals and plans, Bruce was so convinced by the results that he advised all his staff to work with Jon in the same way for Bartercard. A coaching program was devised and executed.
Results:
Prior to working with IGI Bruce was not clearly focussed and needed to hone his management and personal communication skills. After the coaching with Jon and IGI, Bruce had much greater confidence, self-awareness and was able to develop more in-depth and significant relationships with his clients and his employees. His previously murky understanding of the business culture and professional expectations was replaced with clarity and accurate knowledge of his responsibilities and workplace mores. Bruce also gained enough confidence to be able to train staff in clear and defined ways. Now, his franchise is regarded as an industry leader and has been recognised for its professionalism and superior standards.
Bruce's Comments:
'Image Group International is a very progressive, aware and forward thinking organisation, helping clients improve their business acumen and look to the future. Jon-Michail’s coaching methods are the most holistic and all encompassing that I have ever had the privilege to assimilate.'
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