Inventing an Essential Corporate Image

Image Group International, established in 1989 is an independant Australian-owned "full service" image management organisation that offers an eclectic range of evidence based coaching services in two main areas:

Coaching & Group Seminars - Corporate, Government & NGO's and Small Business Brand Image and Communications
One-on-one Personal Brand Image and Communications Coaching for Entrepreneurs, Intrapreneurs, Solo-preneurs and Business Leaders.

Image Group International's success can be attributed to solid partnerships with our clients and a strong commitment to providing the best quality service.

We support and advise clients, whatever their size, activity or sphere of operation, to achieve their total communication objectives by designing, and delivering the right message to all stakeholders including their customers, employees, media etc. in the most appropriate manner to achieve the desired results.

We conduct transformational image seminars/workshops worldwide. Our Head Office is based in Melbourne, Australia and we have a network of representative offices in over eighteen (18) countries.

At Image Group International, we are proud of our dedication to making a difference within organisations and with individuals. For more than a decade, we have partnered with over 5000 clients and established a track record for designing and development solutions across a wide range of industries.

Image Group International is recognised as Australasia's leading image consultants and is proud to be the preferred coaching provider to over 500 premier organisations (including Fortune 500 and BRW 1000) around the globe.

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Personal Image Branding

Inventing an Essential Corporate Image

By Ruth Swartz

Most businesses that have been around for a while, and even a fair amount of those that are just starting out, have a good idea of how they'd like their particular brand to look and interact with customers and potential clients. Some companies may think of their brand as consisting of a logo and logotype along with packaging, advertising, and other materials. But what many businesses don't realize is that there are many more elements that go into the creation of a meaningful and lasting personal image branding and corporate image branding than graphic design and other traditional branding items. The look and feel of offices as well as the physical appearance, skills, and communication ability of employees all play a large role in the success of a given branding campaign. From the smallest businesses to the largest corporations, having a thorough corporate image strategy is a necessary component of success, and investing in corporate image at an early stage can work wonders for any company and ultimately save money.

Some businesses work to develop certain protocols for employees to follow, but these protocols tend to be loose and impersonal; employees may be given a uniform or they may be told to “be cheerful.” While both of these example protocol items would in theory be good for corporate image, they fail to directly work with the employee to help them understand the core value of looking great and communicating with skill. What's more, not everyone may understand how to accomplish cheerful or appropriate interactions, especially in new environments or situations. Corporate image consultants can be extraordinarily useful in creating, adopting, and maintaining a branding plan that covers the full scope of image, from the smallest visual detail to the most overarching practices in communication and interaction.

With the insight and empowerment of corporate image consultants, a company can train an entire workforce or a select group of staff in being positive and effective brand ambassadors. Corporate image consultants can work with businesses to take a precise look at how their organization presents itself to customers, partners, and the world at large, making any necessary or useful adjustments along the way. Helping to clear up any problem areas, professional corporate image consultants can also suggest ways to incorporate a company's brand into the outward appearance and personal experience of the organization, leading to a far more meaningful branding strategy in both the short and the long term.

Transforming a company from a group with a fair idea of its direction and a number of organizational attempts at rallying staff and implementing new ideas to achieve this direction to a business that efficiently projects its corporate image to the world with professionalism and skill is not the easiest task to complete, but procuring the help of a professional corporate image consultant can ensure that the process is smooth and successful. When businesses work with consultants to examine flaws, restructure, and polish with sound and effective ideas, profits and personality can enjoy a truly limitless potential

For more information on personal image branding or to contact us, visit the website: http://www.imagegroup.com.au

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